SoulMuti Fashion Brand
Why are South Africans so f***ing cool? Is it because of our style, resilience or our deep understanding of culture? Soul Muti is a fashion brand that draws on all of the above; mixing nostalgia, tradition, love ❤️ and eclecticism. SoulMuti is 💯 South African and is dedicated the mission of encouraging people to buy local products and support local businesses. 🇿🇦
Client
SoulMuti
Deliverables
Photography Branding
Year
2018
Role
Creative Direction
Muti is the Zulu word for medicine which is shrouded in mysticism and spirituality. The name means medicine for the soul and embodies the South African spirit of love for the land and the spirit of uBuntu.
